Ebrands x Bootstrap Marketing Entrepreneur Program - 2020
Virtual Incubator for Startup Founders
Your Instructor
Rosa-Clare Willis
Previously Head of Marketing Asia Pacific @ Hometime
Now, Coach & Founder of Bootstrap Marketing
Rosa-Clare built and scaled Hometime's marketing function, decreased cost per acquisition by 50% and helped increase revenue by 750% in 18 months. Now a "Bootstrap Marketing" coach that has helped over 20 startups triple their conversions and more than half their marketing spend.
Rosa-Clare is an entrepreneur, a teacher and an expert in startup marketing. With a background in tech startups, Rosa was a founding member and leader of Hometime, an Airbnb management business. Applying her e-commerce knowledge to lead generation, Rosa was able to increase Hometime's conversions by 460% in less than 3 months. Rosa-Clare was pivotal in the businesses 750% revenue growth in under 18 months. Now, Rosa runs an online marketing course and coaching business that helps startups to bootstrap their marketing to avoid using expensive digital agencies.