This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Ebrands x Bootstrap Marketing Entrepreneur Program - 2020
Introduction
Welcome To The Bootstrap Marketing Virtual Incubator (3:28)
🌟 Welcome To Stage 1: "Getting in the Zone" 🌟
Start Here! (0:38)
Lesson 1 - What You Need To Know About Digital Marketing
🔊 Important Digital Marketing Theory (13:20)
Lesson 2 - Customer Acquisition Cost (CAC)
How to Forecast Your Customer Acquisition Cost (13:39)
🌟 Welcome to Stage 2: "Optimisation" 🌟
Start Here! (1:09)
Lesson 3 - Make Your Website a Conversion Machine
🔊 User Experience (UX) and User Interface (UI) (17:31)
Landing Page Creation + UX Tips (15:12)
Lesson 4 - Search Engine Optimisation (SEO)
How to Create an SEO Strategy (16:27)
How to Optimise Your Site for SEO (27:04)
SEO Must Have Tools (Like Google Search Console!) (10:24)
Lesson 5 - Data Driven Marketing
🔊 Data Driven Marketing Overview + The Tools You Need (8:49)
Google Analytics - How to Set It Up, Exclude your IP address & Create Conversion Goals (13:48)
🔊 Understanding Facebook's Algorithm + Ad Auction (10:17)
How To Set Up Your Facebook Pixel (9:35)
How to Create Trackable Links (UTMs) (10:12)
🌟 Welcome to Stage 3: "Ready For Market" 🌟
Start Here! (1:19)
Lesson 6 - Social Media Marketing
🔊 Organic vs Paid + Influencer Marketing (22:45)
🔊 Understanding Facebook's algorithm + tips (7:59)
🔊 Facebook Account Structure + Custom Audiences + Catalog Ads (10:31)
Watch me set up a campaign (with retargeting, custom audiences and more) (11:14)
Lesson 7 - Google AdWords
How Google Ads Actually Works (22:58)
Watch My Screen As I Create a High Performing Search Ad Campaign (14:55)
🌟 Welcome to Stage 4: "Retention" 🌟
Start Here! (1:04)
Lesson 8 - Email Marketing
🔊Email Marketing, The Best Advice I Can Give You (12:42)
A Look At My Email Marketing Back End (6:57)
🌟 Congratulations! 🌟
Your Final Video (1:05)
How to Forecast Your Customer Acquisition Cost
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock